Digital Food Marketing by Nicoletta Polliotto is the book that will help you understand and set up the basics of marketing your venue in order to promote it with appropriate and enhancing strategies.
PREFACE
Why read this volume? The numbers explain it to you.
The restaurant industry in Italy is growing but not shining and struggling to embrace the "future." By now, half of Italians write reviews and search for venues from mobile, more than 4 million order via food delivery, and 70 percent would like to book a table online.
This handbook accompanies readers in building their restaurant's digital marketing plan, which is now imperative. Every part of the system of communication, promotion and sale of the offer is in fact told with simple how-to-do, seasoned with best practices, interviews with specialists, testimonials from food and restaurant hospitality brands. Not to mention practical insights that can be applied immediately in the kitchen and in the dining room.
A volume dedicated to chefs, restaurateurs and F&B operators. By reading it, you can then gain vision and strategy, and better manage your digital evolution journey.
SUMMARY
Divided by topical topics, this handbook is dissected as follows:
- Practical Guide to a Renewed Business Culture and Digital Evolution
- Web opportunities and digital technologies for the Italian restaurant industry
- Designing the offering, to build venue success
- Brand identity creation, to stand out in your target market
- Reputation management: tools, strategies, monitoring
- What tools to communicate?
- From website to mobile, from local marketing to social media
- Digital food marketing strategies: promotion and sales with menu, booking and food delivery
- Influencers, micro-influencers and online review management
- Best prêt à manger practices and case studies: compare, share, inspire
- Building a clear vision of profit growth with digital food marketing
AUTHOR
Nicoletta Polliotto is digital project manager with Muse Comunicazione agency (musecomunicazione.it), food & restaurant marketing expert (comunicazionenellaristorazione.it) and well-known conference speaker in the Travel and Digital Food Marketing world.
She is an author, lecturer and consultant; and still follows digital projects throughout Italy.
She collaborates with BTO, BTM, TTG, SMAU, BIT, LUISS, IHMA, ITS, IATH, IED, FIPE, Confcommercio, Confesercenti, CNA.
Finally, he is a certified ParoleOstili trainer.
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