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IWAS: the brand that turns waste into sustainable design products

Discover IWAS, the brand that through upcycling gives new life to discarded materials by transforming them into unique glasses and jugs. Ethical and sustainable design that combines creativity and craftsmanship.

In an increasingly environmentally conscious world, the concept of 'waste' is changing dramatically. At the forefront of this transformation-which also RGmania has long been closely following, promoting sustainability-oriented brands and items - is IWAS, a Belgian company that has made upcycling, creative recycling, its mission.

IWAS: sustainable and designer objects.

In fact, through an ethical and innovative approach, IWAS recovers discarded materials such as tires, billboards, coffee sacks and glass bottles, transforming them into unique and functional design products. It's not just about style: each creation tells a story of rebirth and social inclusion by partnering with local artisans in India and Indonesia, helping to create stable and decent employment opportunities.

In this in-depth feature, RGLife closely explores the world of IWAS, in which creativity, sustainability and social impact coexist to restore value to those objects that seemed to have none left.

I was a bottle project

IWAS precisely transforms waste into sustainable, design-led products. The name itself recalls the history of each object: "I was..." a bottle, a tire, a billboard or other. The resulting items combine originality and environmental commitment through creative reuse. This process helps reduce global waste, particularly glass waste, by promoting acircular economy.

IWAS products available on RGmania

Prominent among the products available on our site are the I Was a Bottle made from recycled bottles:

the 12 cl. clear glass low tumbler,

the brown 35.5 cl tall tumbler,

the 25 cl green tumbler,

the 1-liter carafe.

Each piece, cut and finished by hand, retains traces of its origin and carries a unique authenticity.

The IWAS production process.

Rustic in form and endowed with a touch of craftsmanship, each piece is slightly different from the other, even in weight, due to the recycling process from which it is derived.

Specifically, the production process consists of:

- collection: selection of discarded materials

- cleaning: materials are thoroughly cleaned to remove impurities

- processing: artisans cut, shape and assemble materials into new items

- finishing: items are finished using techniques such as engraving or sandblasting

- quality control: each item undergoes rigorous inspection to ensure high standards

- packaging: items are safely and sustainably packaged for shipping.

IWAS but not only: discover the new arrivals on RGmania and be inspired by design that values the past, to build a more sustainable future!

I was a bottle project