Host 2021, the catering fair in Milan
It's time for Host. For those in the restaurant and kitchen industry, there are two European events not to be missed: Ambiente in Frankfurt and Host in Milan.
Although the circumstances since thelast edition have changed considerably, the fair has been confirmed and will give us the chance to view after a long (too) time what is boiling in the ho.re.ca. world, what new things companies will be proposing and trends in the world of the table.
Trade fairs as the vanguard
Trade shows have always been the points where the whole world converges to 'peek' at the trends of the moment from those who set the fashions and put themselves forward as the vanguard, normally the longest-lived and economically strongest companies. In fact, the world of tableware works like the world of fashion: there are historical brands that manage to invest in new and alternative designs, establish themselves as innovators, and give the cue to import companies to create cheaper 'copies' that will soon clog tables.
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The new season of catering
As a culinary legend, Ferran Adrià, used to say, "Crear es no copiar," so those who are farsighted enough to see innovation as the key to success and transpose it into the real thing-in this case, on the table-usually come out on top at trade shows, and if it's an event like Host then even better.
A new and flourishing season in the restaurant industry after a long stalemate is opening, and creative momentum is known to be seen precisely in difficulties, which makes this edition even more interesting. Such momentum starts not only from the creativity of the chefs but also from the tools they themselves have at their disposal to be able to create.
Host 2021, RGmania's visiting tips.
During Host, the pavilions of theExpo Fiera Milano in Rho are a teeming with ground coffee, pastry chefs at work, and finger foods to grab on the fly as you quickly pass the aisles in search of the booths of most interest.
RGmania's advice for the 2021 edition is to keep your eyes on the table decor, mise-en-place areas.
After years of dominant white, the last decade has seen the propagation of colors, naturally inspired, with a handcrafted touch.
New table decor trends
Shapes, on the other hand, have gone from the more classic round to triangular and irregular. By now, the table is all about a mix of styles that, when skillfully mixed, give that wow effect that everyone seeks.
This famous effect can be given by tone on tone, the purity of white on white, minimal, ethnic, casual chic, underground, shabby chic, you name it.
It almost seems as if table decor is following the current social trends: everything is allowed, the freedom of life expression is thus brought back to the table as well, the taboos of the high class marrying only and exclusively simplicity to give space to the whimsy of shapes and colors, going along with the imagination of the chefs we were talking about.
Host 2021, the return of made in Italy
What will Host tell us next about flatware and glassware? Will it talk about the return to made in Italy at a time in history when raw materials are scarce and companies are in a serious crisis of continuous out of stock that is slowing the recovery of trade in this fascinating sector?
We are about to find out, because Host opens its doors on October 22, 2021, and after years of stopping from international trade fairs, we hope to return to be amazed by its innovations for the next two years.